The Field + The Field[Social]



Advertising | Marketing | Communications


Turning IDEAS into market share.


Providing our clients with creative solutions for bottom line results by developing, planning and executing effective and fully integrated cross platform media solutions.


About Us

What makes our team so different?

We are a unique blend of people from unusual disciplines. In addition to our experts in traditional advertising, our staff has worked in television, radio, and social causes. With The Field you get a best selling author, a radio and television host, an audio engineer, a specialist in celebrity cause-marketing and the team that created one of the first Internet social networks—before Twitter and Facebook.


Field (social)ites

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NEWS

Join Creative Director LISA BIRNBACH at the 92Y – May 25, 2016
In Conversation with Lisa Birnbach – “OUR TURN: Women Directing Broadway” with Pam MacKinnon, Lynne Meadow and Susan Stroman.
Wednesday – May 25, 2016
at NYC’s 92nd Street Y.

SEE THE VIDEO HERE
Did you know that women lead half of the Ivy League, many elite liberal arts colleges and giant public systems?
Field Creative Director LISA BIRNBACH interviews Christina Paxson, President, Brown University; Biddy Martin, president, Amherst College; Amy Gutmann, president, University of Pennsylvania; and Nancy Cantor, Chancellor, Rutgers University-Newark.
In Conversation with Lisa Birnbach: “OUR TURN – Women Leading Academia” at NYC’s 92nd Street Y.

LISA BIRNBACH – BOLD TALK
Check out creative director, Lisa Birnbach’s Bold Talk “My Life as a Woman, From Shirley Temple to the Bachelorette:” at this years’ Inbound Marketing Conference in Boston, Mass.

http://www.inbound.com/blog/lisa-birnbach-bold-talks

QUOTE FROM A HAPPY CLIENT!
“Working with The Field on our first-ever television and radio commercial was a phenomenal experience from beginning to end. The creative team is simply exceptional and understood exactly what we needed even before we did! They were able to take a simple idea (30 second tv spot to advertise a juvenile justice conference) and give it energy, movement, history, excitement and a fantastic overall look. The result was a vibrant, eye and ear-catching, visually stunning and substantive ad that was immediately placed on several networks and radio stations. Our enthusiasm for the resulting ad was only surpassed by the enthusiasm we received from audiences, participants and our Board and Staff. And the entire process was remarkably easy and the turnaround was astonishingly fast.
We look forward to the opportunity to work with The Field again (and again!). In fact, we can’t imagine ever working on any project without them.”

Carmen Perez and Julianne Hoffenberg
Executive Director and Director of Operations
The Gathering for Justice

Check out the new PSA for the “Growing Up Locked Down” conference. The Field was asked by Harry Belafonte’s non-profit, The Gathering for Justice, to come up with a PSA aimed to encourage youth to participate in the conference to be help in NYC Sept 25 – 27, 2015.

Creative Director Lisa Birnbach emcees the 2013 Free Speech Matters event for the National Coalition Against Censorship – November 12, 2013.

The Field has moved!
Come and visit us in our new location at 16 West 46th Street. We’re busy unpacking and getting the space up and running. We’re keeping the beer cold!

Proud to announce that Shpresa Oruci has joined the team as Director of Media Outreach for our new division, The Field [Social], which will utilize the power of celebrity, notables, and business leaders to promote brands, causes, and products.

We just finished a 10 minute documentary as part of our “Don’t Major in Debt” PSA campaign for the National College Finance Center.. Check out Voices of Debt – The Student Loan Crisis (January 8, 2013)

Check out the article about our immersive advertising Don’t Major in Debt “Student House” for the National College Finance Center in the SourceEcreative website. (October 15, 2012)

Read about our latest campaign in the Wall Street Journal (July 23, 2012) “Gleeful Approach to Debt”

From Media Post (July 19, 2012) “Don’t Major in Debt is a must see PSA (campaign) is a must see for All students! ….Don’t Major in Debt ranks as one of the worthier and most tonally precise PSA campaigns in some time. The clips inform without resorting to scare tactics and dispense advice without filtering it through peanut-gallery-caliber chatter. I’m zipping it over to every 16-year-old in my extended family/friend network; I hope you’ll do the same.”

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